Cité Rooftop
VISION
Cité Rooftop is a bistro bar in Florianópolis with an established reputation — but a reputation that was working against them. Locals had come to assume Cité was reservation-only, and that assumption alone was enough to keep people from walking in. "We won't get a table, so why bother." The perception was the problem, and that's what we were brought in to change.
Cité needed a marketing partner who could run the full operation — brand, content, and paid — and sit alongside them as a right hand: someone spotting business opportunities and acting on them in real time.
RESULTS
In our first month working together, Instagram reach grew 85% and interactions grew 116%
Steady, ongoing growth in restaurant footfall
Dozens of promotional campaigns run across the partnership
+2,000 Instagram followers in 10 months (22,388 → 24,458)
BEFORE
APPROACH
We built a content strategy rooted in original assets, heavy on video, and anchored to seasonal moments and campaign-able occasions. Our remit covers campaign planning, photo and video production, content creation, and ongoing content management. Every piece we produce is designed to show Cité as it actually is — the atmosphere, the kitchen, the rooftop at sunset.
When Cité runs a promotion tied to a key date, we back it with paid media to widen reach and turn attention into bookings and walk-ins.
AFTER
CREATIVE
