Cité Rooftop
VISION
Cité Rooftop, a sophisticated French and Italian bistro bar located in Florianópolis, needed a marketing partner who could see business opportunities and move strategically alongside them. They lacked cohesive planning around key moments and campaigns, and needed someone to own the full vision from conception to execution.
SERVICES
Content audit and competitive analysis
Creative direction
Visual language and brand voice building
Content pillars
Content calendar
Content creation (graphics, video editing…)
Campaign & events planning in sync with Cité
APPROACH
We built a content strategy centered on original assets, heavy use of videos, and special events from Cité. Working with a local production partner, we developed a full-service operation: campaign planning, professional photo and video production, content creation and content management. Every piece of content is designed to capture Cite Rooftop's elevated dining experience and drive awareness and bookings.
