Colcci Eyewear
VISION
Colcci Eyewear is a high-end eyewear Brazilian brand. The brand carries deep cultural resonance and a strong design identity. When we came in, their social presence didn't reflect any of that — it was made up of leftover assets from campaign shoots, repurposed without a social-first strategy behind them.
APPROACH
We rebuilt Colcci's social presence from the ground up, with content made specifically for the platforms it lives on. Every piece is designed to do three things at once: show the product in detail, reach the fashion-obsessed audience the brand already commands, and give retailers who stock Colcci something genuinely useful to post. The same content feeds directly into Colcci's paid social, where it's consistently performed well as ad creative.
RESULTS
(Data: follower growth from 2023 to 2025)
DEZ/23 DEZ/24 DEZ/25
INSTAGRAM 53,111 58,579 63,553
TIKTOK 42 13,189 23,079
Social channels became a primary content source for retailers and a fashion reference point in their own right — supporting sell-through without pushy sales tactics
CREATIVE
Get your social media off your plate
