YOUY
VISION
YOUY is a Brazilian eyewear brand that launched in early 2025. They came to us pre-launch with a brand identity and market research already in hand, but no social presence to speak of. The brief: build the full marketing and social operation from scratch, take it live with the launch, and run it from there.
RESULTS
Full marketing and social rollout across 4 collection launches
Instagram: 0 → 3,768 followers (April 2026)
~350 new followers per month, organic
~8,000 profile visits per month
APPROACH
We worked alongside the YOUY team to get the marketing side launch-ready — developing the social and communications strategy on top of the existing brand work, then, once the brand went live, focusing on seasonal product launches, day-to-day content, and evolving the strategy as we learned what the audience actually responded to.
Since launch, we've grown YOUY's social presence through influencer content, brand events, and original content shoots that give the brand a consistent visual point of view. We run targeted paid campaigns around new collections and key moments to widen reach and pull new audiences in.
CREATIVE
