YOUY
VISION
YOUY, an eyewear brand based in Brazil, sought a comprehensive brand and social media strategy to launch their business back in 2024. Starting from zero — no social presence, no identity — they needed a marketing partner to build it all from the ground up and then manage their social media and help with campaigns going forward.
SERVICES
Brand Launch Planning
Brand Strategy
Brand Identity (Visual + Verbal)
Monthly, trimestral and semestral planning
Social Strategy
Social Media Management
Content Creation
APPROACH
I worked alongside the YOUY team to prepare everything from the marketing and social media side for their launch. That meant developing their brand identity + strategy first, then — after they went live —focusing on seasonal product launches and day-to-day content.
We grew YOUY's social presence by leveraging influencer content, hosting brand events, and creating elevated visual storytelling. To drive product discovery and boost reach, we launched targeted campaigns. For new product drops, we tested teaser content, pinned banners, and Highlights to see what actually converted.
