YOUY
VISION
YOUY, an eyewear brand based in Brazil, sought a comprehensive brand and social media strategy to launch their business back in 2024. Starting from zero — no social presence — they needed a marketing partner to build it all from the ground up and then manage their social media and help with campaigns going forward.
SERVICES
Brand Launch Planning
Brand Strategy
Brand Identity (Visual + Verbal)
Monthly, trimestral and semestral planning
Social Strategy
Social Media Management
Content Creation
APPROACH
We worked alongside the YOUY team to prepare everything from the marketing and social media side for their launch. That meant developing social + communication strategy on top of their brand identity and market research, then, after they went live, focusing on seasonal product launches, day-to-day content, and evolving their strategy as we learned more about their target audience.
We are growing YOUY's social presence by leveraging influencer content, hosting brand events, and creating elevated visual storytelling. To drive product discovery and boost reach, we launch targeted campaigns from time to time.
CREATIVE
