SKILL SHOWCASE FOR U STUDIO
OLIVER PARTNERSHIP
BESTUDIO
March - May/2025
WHAT I DID:
Managed community and social activation for Portuguese brands across Meta and TikTok, acting as the brand voice while keeping strategy connected to global business objectives.
Prepared content calendars with detailed content ideas based on brand standards, platform opportunities, and key dates for April, May, and June. I collaborated with designers, motion designers, and video editors to create social assets, managed briefing workflows, and made sure everything shipped on time and on-brand.
Daily community management across Facebook, Instagram, and TikTok
Analysed community metrics and performance data — then suggested content optimisations
Stayed on top of social trends and platform features, bringing in best practices to maximize impact
BRANDS:
The Laughing Cow, BabyBel, GoGo Squeez, Limiano. Portuguese market
THE LAUGHING COW
TLC had a Global Strategy in place so my role (beyond daily social & community management) was to localise their global posts and pitch new ideas. The client wanted to spice up a little bit their tone of voice - making it bolder, funnier, and more internet-native, with deeper pop culture integration.
I started by doing my research and trying to understand what they were actually after, curated memes that fit their vision, and had meetings to nail down what landed and what didn't. Then I wove pop culture references into their posts. One standout: mixing The Laughing Cow with Rhode's lip gloss (Rhode was everywhere at the time), which the client absolutely loved.
LIMIANO
Limiano is a Portuguese cheese brand and they needed my help to come up with ideas for a pre-established content calendar. The brand was a bit more traditional and strict/conservative so our content proposals strictly followed their brand guidelines.
BABYBEL
Babybel wanted my help to come up with content ideas for their campaign at the time, which was to position Babybel as a healthy snack you could carry anywhere and eat anytime.
They also wanted to reach younger audiences with fresh, TikTok-native content. They wanted to ‘speak TikTok's language.’
I don't have the content proposals anymore but I have references that show how I approached it.
I remember coming up with ideas where Babybel became an "accessory", like something you'd naturally find in your purse on any given day and that you carry around in case you need a quick snack. Back then, "what's in my bag" "drag and drop/click on my bag’s itens" and "airport scan" formats were trending, so I pitched those to the client as the perfect fit for what they wanted to do.
DIAGEO MADRID
October - December/2025
The bear trap meme was pretty big at the time.This initial version was not approved but one with a less threatening-looking trap was.
WHAT I DID:
Collaborate across agency teams to bring a social POV + localisation to the campaigns — basically made sure the brands didn't get lost in translation between different channels and markets
Coordinate between in-house brand managers and paid media agencies to keep everyone aligned, moving in the same direction and making sure that campaigns were live on time
Keep an eye on cultural trends and made sure we weren't missing opportunities to stay relevant
Daily community management across Facebook and Instagram
BRANDS AND MARKETS:
Germany, Netherlands: Johnnie Walker, Baileys
France: Bailey's, Zacapa
Portugal: Johnnie Walker, Gordon's
Greece: Johnnie Walker
PLATFORMS:
Instagram & Facebook (organic + paid)